Search for a wedding photographer and you’ll notice fees for photography services vary enormously. I recently read that one of the most ‘Googled’ searches in the industry was ‘Wedding Photography Prices’.
So, why do photographers charge what they do? And why might it seem so expensive? Here are some of the key factors that influence a photographers pricing.
Creating the pictures on the day is just one part of the process. Once your shots are taken, a professional photographer will spend many hours processing your images. My typical workflow involves downloading, backing up, editing, colour correction, exposure adjustment, retouching, removing distractions, blemishes, enhancing colour and making creative adjustments for those signature shots. I can easily spent 4+ days working on post production from a wedding so images look their best. If you get an album package then this increases time worked further as the album will be individually designed and formatted so it tells the story of your day.
A professional photographer will have invested a lot of money in their equipment. They will use professional grade camera bodies and lenses. They will also have professional editing software, a powerful computer and backup hard drives to make sure your images are of the highest quality and securely backed up in more than one place.
Wedding photography is a skill that is developed over time. An experienced photographer will know their equipment inside and out. They will know how to deal with dark churches, harsh sunshine, and have a sixth sense for when ‘moments’ are going to happen so that the story of your day is captured well. It figures, the more experienced a photographer is the more they are likely to cost.
Quality of materials:
The old adage “you get what you pay for” is so true when it comes to the products available in the wedding photography market. A professional wedding album is made with quality archival paper and inks. They are hand-made and come with a luxury cover. They will last the test of time and many couples consider it their first family heirloom! Something they’ll be handing down to their children and their children’s children.
A professional photographer will be just that… a ‘professional’. Photography will be their bread and butter. Customer service will be upmost and your wedding will be their sole priority. A professional will operate in a businesslike manner – they will carry public liability & indemnity insurance and will have backup equipment so if something goes down on the day all is not lost.
Combine these factors together and it adds up to some pretty costly overheads! I hope this has been helpful to reveal some of the elements that go into why a photographer prices as they do.